This statistic shows the share of selected major companies using digital advertising in Finland in 2019, by form of advertising. In that year, advertising tracking and display advertising in main media were widely used forms of online advertising among the surveyed companies. According to the source, retargeting and affiliate marketing activities among the surveyed companies were far less common.
Share of selected major companies using digital advertising in Finland in 2019, by form of advertising
66 B2B and B2C company brands from 16 different industries with significant turnover and decision-making bodies located in Finland
Supplementary notes
The source adds the following information:
"Due to the fact that not every type of online activity is necessary for every business sector, the percentages only include companies for which the online activity in question is considered necessary."
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Statistics on "Digital advertising in the Nordics"
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Magenta Advisory, & BearingPoint. (November 6, 2018). Share of selected major companies using digital advertising in Finland in 2019, by form of advertising [Graph]. In Statista. Retrieved February 18, 2020, from https://www.statista.com/statistics/714821/share-of-selected-major-companies-using-digital-advertising-activities-in-finland/
Magenta Advisory, und BearingPoint. "Share of selected major companies using digital advertising in Finland in 2019, by form of advertising." Chart. November 6, 2018. Statista. Accessed February 18, 2020. https://www.statista.com/statistics/714821/share-of-selected-major-companies-using-digital-advertising-activities-in-finland/
Magenta Advisory, BearingPoint. (2018). Share of selected major companies using digital advertising in Finland in 2019, by form of advertising. Statista. Statista Inc.. Accessed: February 18, 2020. https://www.statista.com/statistics/714821/share-of-selected-major-companies-using-digital-advertising-activities-in-finland/
Magenta Advisory, and BearingPoint. "Share of Selected Major Companies Using Digital Advertising in Finland in 2019, by Form of Advertising." Statista, Statista Inc., 6 Nov 2018, https://www.statista.com/statistics/714821/share-of-selected-major-companies-using-digital-advertising-activities-in-finland/
Magenta Advisory & BearingPoint, Share of selected major companies using digital advertising in Finland in 2019, by form of advertising Statista, https://www.statista.com/statistics/714821/share-of-selected-major-companies-using-digital-advertising-activities-in-finland/ (last visited February 18, 2020)
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