Share of selected major companies using digital advertising in Finland 2019

This statistic shows the share of selected major companies using digital advertising in Finland in 2019, by form of advertising. In that year, advertising tracking and display advertising in main media were widely used forms of online advertising among the surveyed companies. According to the source, retargeting and affiliate marketing activities among the surveyed companies were far less common.

Share of selected major companies using digital advertising in Finland in 2019, by form of advertising

Share of companies
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Sources

Release date

November 2018

Region

Finland

Survey time period

2019

Special properties

66 B2B and B2C company brands from 16 different industries with significant turnover and decision-making bodies located in Finland

Supplementary notes

The source adds the following information:
"Due to the fact that not every type of online activity is necessary for every business sector, the percentages only include companies for which the online activity in question is considered necessary."

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