Survey on the usage of digital marketing methods in SMEs in Finland 2017

This statistic shows the result of a survey on the usage of digital marketing methods in SMEs in Finland in 2017. According to the survey, the most regularly used digital marketing method was having a website. Furthermore, over 60 percent of respondents practiced keyword-optimization on their webpage either regularly or occasionally. The level of social media usage among SMEs in Finland was roughly at the same level. At the same time, nearly 50 percent of respondents reported that their company did not have an online shop.

To what extent does your company use the following digital marketing methods?

RegularlyOccasionallyPlannedNot at allNot relevant for the business
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Sources

Release date

September 2017

Region

Finland

Survey time period

Autumn 2017

Number of respondents

594 respondents

Special properties

entrepreneurs of SMEs (mostly 1 to 50 employees)

Supplementary notes

The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.

Percentage points exceeding or falling below 100 percent are probably due to rounding.

The source does not specify the date of the survey.

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Statistics on "IT services and digitalization of business in Finland"

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