Beer production volume in Japan FY 2008-2017

In fiscal year 2017, around 2.7 billion liters of beer were produced in Japan, a decrease from over three million a decade ago. Beer and beer-like beverages (happoshu ) are popular staple products within the alcoholic beverages market in Japan. Among emerging markets, craft beers of microbreweries are gaining in popularity, with lager beer being the most popular craft beer type among Japanese consumers.

Who is the market leader?

The beer market in Japan is dominated by the four major holdings companies Asahi, Suntory, Kirin and Sapporo, with alcoholic beverages making up an integral part of their domestic operations. Beer accounted for over half of the sales revenue generated by Asahi Group Holdings’ alcoholic beverage segment, while beer-like beverages grew to become the second largest revenue source.

Beer and the Japanese drinking culture

Beer has become a major part of the Japanese drinking culture and was the most popular alcoholic beverage for drinking at home. The popularity of the brewed beverage has been boosting sales at drinking establishments in recent years, with revenues of Japanese bars (izakayas) and beer halls remaining steadily above one trillion Japanese yen.

Production volume of beer in Japan from fiscal year 2008 to 2017

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Release date

November 2019



Survey time period

fiscal year 2008 to 2017; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Supplementary notes

Figures prior to 2015 have been collected from earlier publications.
Values have been rounded.

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Statistics on "Beer industry in Japan"

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