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Sapporo Holdings' revenue FY 2010-2019

In fiscal year 2019, Sapporo Holdings, Ltd. generated a revenue of almost 492 billion Japanese yen, down from around 493 billion yen in the previous fiscal year. Sapporo Holdings is a major beer brewing company headquartered in Tokyo, dominating the domestic market alongside competitors Asahi, Suntory, and Kirin.

History in a bottle

Established as a state-owned business and privatized in 1876, the brewery produces the oldest beer brand in Japan with the Sapporo Lager product line. After the Second World War, the company expanded its business portfolio into the food and soft drink market, which emerged as the company’s second highest revenue source in recent years.

Alcoholic beverages in Japan

While the liquor market is an integral part of the Japanese food manufacturing sector, improving health consciousness and stricter penalties for driving under the influence of alcohol are impacting the market. Within the last decade, shipments within the alcoholic beverage market recorded a steady downward trend, barely reaching above 3.5 trillion Japanese yen. To cater to the trend of responsible drinking, major manufacturers introduced their inhouse non-alcoholic beer brands. However, the market growth is has been impeded as only the minority drink the alcohol-free brewed beverage on a regular basis.

Revenue* of Sapporo Holdings, Ltd. from fiscal year 2010 to 2019

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Release date

May 2020



Survey time period

fiscal year 2010 to 2019

Special properties

fiscal years ended December 31

Supplementary notes

*Including liquor tax.
**The company’s financial statements have been prepared based on Japanese accounting standards for years up to the fiscal year ended December 2017 and based on International Financial Reporting Standards (IFRS) from the fiscal year ended December 2018. For comparison, IFRS has also been applied to figures from the fiscal year ended December 2017.

1 Japanese yen equals 0.0092 U.S. dollars or 0.0083 euros as of July 2020.
Values have been rounded.

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