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Liquor production volume in Japan FY 2008-2017

In fiscal year 2017, the production volume of liquor in Japan remained below eight billion liters for the fourth consecutive year, with around 7.92 billion liters. The Japanese liquor market encompasses a variety of low-alcohol mixed drinks and hard liquors, with beer and liqueurs representing the staple products of the alcoholic drinks production.

Beer in Japan

Even though beer and beer-like beverages are the preferred alcoholic beverages of consumers, changing trends in drinking habits have been impacting the market. While the majority of Japanese still consume beer at least once a week, rising tax rates and a growing health consciousness have been slowing market growth.

Liqueur in Japan

Liqueurs in Japan refer to a broad spectrum of liquors with an alcohol content of over two percent. Apart from general liqueur, the category includes mixed drinks such as highballs and sours. Lower tax rates coupled with the large variety of commercially available products have been boosting the popularity of liqueurs. With sales on a gradual increase in recent years, liqueurs are the main contenders for overthrowing beer as the top seller in the domestic alcoholic beverage market.

Production volume of alcoholic beverages in Japan from fiscal year 2008 to 2017

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Sources

Release date

November 2019

Region

Japan

Survey time period

fiscal year 2008 to 2017; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Supplementary notes

Figures prior to 2015 were collected from earlier publications.
Values have been rounded.

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Statistics on "Beer industry in Japan"

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