Organic beauty and care: price consumers will pay by gender U.S. 2017

This statistic shows the amount consumers are willing to pay for organic beauty and personal care products in the United States as of May 2017, by gender. During the survey, 45 percent of responding female U.S. consumers said they would not be willing to pay any more for organic products, than they would for conventional products.

Amount consumers are willing to pay for organic beauty and personal care products in the United States as of May 2017, by gender

Characteristic	I would not pay more than for conventional personal care and cosmetics products.	I would pay up to 20% more for organic products.	I would pay up to 50% more for organic products.	I would pay twice as much for organic products.	I don’t look at the price of organic personal care and cosmetics products.
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Release date

June 2017

More information

Region

United States

Survey time period

May 5 to 22, 2017

Number of respondents

1,039 respondents

Age group

18-65 years

Special properties

Users of personal care and responsible for the purchase of personal care products for the household

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Organic personal care and cosmetics products are often more expensive than conventional products. How much are you willing to pay for organic products?"
Percentage points not equal to 100 percent are probably due to rounding.

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