Argentina: leading FMCG brands 2017

Published by P. Navarro Villa, Jul 25, 2023
The statistic shows leading fast moving consumer goods (FMCG) brands In Argentina in 2016, by Consumer Reach Points (CRP), also known as household reach. Coca-Cola ranked first that year with approximately 230 million Consumer Reach Points, followed by La Serenisima and Sancor.

Leading fast moving consumer goods (FMCG) brands in Argentina in 2017 (in million Consumer Reach Points)

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Source

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Release date

May 2018

Region

Argentina

Survey time period

2017

Number of respondents

15,300 brands worldwide

Supplementary notes

* Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and and purchase frequency (how often consumers buy the brand). You can find detailed information about the report's methodology here.

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