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Most popular food brands in Romania 2019, by consumer reach points

The most popular food brand in Romania in 2019 was Dr. Oetker with 41 consumer reach points. It was followed by Vel Pitar and Chio, each scoring over 30 points among consumers.

Leading food brands in Romania in 2019, by consumer reach points*

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Source

Release date

July 2020

Region

Romania

Survey time period

2019

Supplementary notes

Date of release is date of access.

* Consumer reach points are a metric used to measure which brands people are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

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