The leading home care brand in Romania in 2022 was Sano, with 10 consumer reach points. It was closely followed by Fairy and Ariel, with 9 consumer reach points each.
Leading home care brands in Romania in 2022, by consumer reach points
* Consumer reach points are a metric used to measure which brands people are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar Worldpanel. (September 8, 2023). Leading home care brands in Romania in 2022, by consumer reach points [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/1131770/romania-most-chosen-home-care-brands/
Kantar Worldpanel. "Leading home care brands in Romania in 2022, by consumer reach points." Chart. September 8, 2023. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/1131770/romania-most-chosen-home-care-brands/
Kantar Worldpanel. (2023). Leading home care brands in Romania in 2022, by consumer reach points. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/1131770/romania-most-chosen-home-care-brands/
Kantar Worldpanel. "Leading Home Care Brands in Romania in 2022, by Consumer Reach Points." Statista, Statista Inc., 8 Sep 2023, https://www.statista.com/statistics/1131770/romania-most-chosen-home-care-brands/
Kantar Worldpanel, Leading home care brands in Romania in 2022, by consumer reach points Statista, https://www.statista.com/statistics/1131770/romania-most-chosen-home-care-brands/ (last visited October 06, 2024)
Leading home care brands in Romania in 2022, by consumer reach points [Graph], Kantar Worldpanel, September 8, 2023. [Online]. Available: https://www.statista.com/statistics/1131770/romania-most-chosen-home-care-brands/