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Most popular beverage brands in Romania 2020, by consumer reach points

Published by Statista Research Department, Jan 24, 2023
The most popular beverage brand in Romania in 2020 was by far Coca-Cola, with 66 consumer reach points, followed by Pepsi with 35 points. The ranking was dominated by non-alcoholic beverages.

Leading beverage brands in Romania in 2020, by consumer reach points*

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Release date

August 2021

Region

Romania

Survey time period

2020

Supplementary notes

Date of release is date of access.

* Consumer reach points are a metric used to measure which brands people are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.

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