Challenges of programmatic purchasing of advertising in Finland in 2015

Biggest challenges for programmatic purchasing of digital advertising in Finland in 2015

by Statista Research Department, last edited Feb 15, 2016
Challenges of programmatic purchasing of advertising in Finland in 2015 This statistic shows the results of a survey regarding the challenges of programmatic purchasing of digital advertising in Finland in 2015. According to the survey, 33 percent of the respondents claimed that a challenge for programmatic purchasing is ad fraud.
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Biggest challenges for programmatic purchasing of digital advertising in Finland in 2015

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Share of respondents
The quality of the advertisement space or location52%
Lack of transparency44%
Ad viewability38%
Ad fraud33%
Data capitalization29%
Lack of know-how in own organization25%
Insufficient reporting18%
Leading a partner network6%
Too few medias involved3%
Something else*1%
Can't say9%
Share of respondents
The quality of the advertisement space or location52%
Lack of transparency44%
Ad viewability38%
Ad fraud33%
Data capitalization29%
Lack of know-how in own organization25%
Insufficient reporting18%
Leading a partner network6%
Too few medias involved3%
Something else*1%
Can't say9%
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by Statista Research Department, last edited Feb 15, 2016
This statistic shows the results of a survey regarding the challenges of programmatic purchasing of digital advertising in Finland in 2015. According to the survey, 33 percent of the respondents claimed that a challenge for programmatic purchasing is ad fraud.
Show more
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