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Challenges of programmatic purchasing of advertising in Finland in 2015

Published by Statista Research Department, Feb 15, 2016
This statistic shows the results of a survey regarding the challenges of programmatic purchasing of digital advertising in Finland in 2015. According to the survey, 33 percent of the respondents claimed that a challenge for programmatic purchasing is ad fraud.

Biggest challenges for programmatic purchasing of digital advertising in Finland in 2015

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Source

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Release date

February 2016

Region

Finland

Survey time period

December 2015

Number of respondents

95 respondents

Special properties

companies

Method of interview

Questionnaire

Supplementary notes

* The response something else included too small resources or stiff media agency.

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