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Challenges of programmatic purchasing of advertising in Finland in 2015
Challenges of programmatic purchasing of advertising in Finland in 2015
Biggest challenges for programmatic purchasing of digital advertising in Finland in 2015
This statistic shows the results of a survey regarding the challenges of programmatic purchasing of digital advertising in Finland in 2015. According to the survey, 33 percent of the respondents claimed that a challenge for programmatic purchasing is ad fraud.
Biggest challenges for programmatic purchasing of digital advertising in Finland in 2015
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| Share of respondents | |
|---|---|
| The quality of the advertisement space or location | 52% |
| Lack of transparency | 44% |
| Ad viewability | 38% |
| Ad fraud | 33% |
| Data capitalization | 29% |
| Lack of know-how in own organization | 25% |
| Insufficient reporting | 18% |
| Leading a partner network | 6% |
| Too few medias involved | 3% |
| Something else* | 1% |
| Can't say | 9% |
| Share of respondents | |
|---|---|
| The quality of the advertisement space or location | 52% |
| Lack of transparency | 44% |
| Ad viewability | 38% |
| Ad fraud | 33% |
| Data capitalization | 29% |
| Lack of know-how in own organization | 25% |
| Insufficient reporting | 18% |
| Leading a partner network | 6% |
| Too few medias involved | 3% |
| Something else* | 1% |
| Can't say | 9% |
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Description
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More information
This statistic shows the results of a survey regarding the challenges of programmatic purchasing of digital advertising in Finland in 2015. According to the survey, 33 percent of the respondents claimed that a challenge for programmatic purchasing is ad fraud.
Show more- Show sources information
- Show publisher information
- Release date
- February 2016
- Region
- Finland
- Survey time period
- December 2015
- Number of respondents
- 95 respondents
- Special properties
- companies
- Method of interview
- Questionnaire
- Supplementary notes
- * The response something else included too small resources or stiff media agency.
Source
- Show sources information
- Show publisher information
- Release date
- February 2016
More information
- Region
- Finland
- Survey time period
- December 2015
- Number of respondents
- 95 respondents
- Special properties
- companies
- Method of interview
- Questionnaire
- Supplementary notes
- * The response something else included too small resources or stiff media agency.
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Statistics on "Programmatic advertising in the United Kingdom (UK)"
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- Penetration rate of programmatic advertising in selected countries in Europe in 2017*
- Advertising expenditure on programmatic digital displays in the United Kingdom (UK) from 2013 to 2016 (in billion GBP)*
- Share of digital display ad sales sold programmatically in the United Kingdom (UK) from 2013 to 2017
- Share of digital advertising expenditure in the United Kingdom (UK) in 2015 and 2019, by sales method
- Expenditure on programmatic digital display advertising in the United Kingdom (UK) from 2013 to 2016, by device (in million GBP)*
- Share of programmatic advertising expenditure in the United Kingdom (UK) in 2015, by format
- Advertising expenditure on programmatic digital display ads on desktops and laptops in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*
- Growth of programmatic digital display advertising expenditure on desktops and laptops in the United Kingdom (UK) from 2013 to 2016*
- Advertising expenditure on programmatic digital display ads on mobile phones and tablets in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*
- Growth of mobile programmatic digital display advertising expenditure in the United Kingdom (UK) from 2013 to 2016*
- Share of marketers buying programmatic advertising in the United Kingdom (UK) in 2017, by channel
- Investment in programmatic advertising by share of budget in the United Kingdom (UK) in 2016
- Planned distribution of direct and programmatic advertising impression sales by publishers in the United Kingdom (UK) as of May 2016
- Experience of publishing companies with header bidding in the United Kingdom (UK) in 2016
- Do you work with a header bidding container?
- How many header bidding partners are you expecting to work with over the next 12 months?
- Share of digital display ad sales in the United Kingdom (UK) from 2013 to 2015, by sales method
- Distribution of digital advertising inventory in Australia in 3rd quarter 2015, by source and format
- Distribution of digital display ad sales in the United Kingdom (UK) in 2014, by sales method and ad type
- Percentage growth of programmatic video revenue in the Nordic countries in 2017
- Use of programmatic purchasing of digital advertising in Finland in 2015
- Market share of the digital display advertising sector in Italy as of end of 2015
- Market share of display advertising on programmatic advertising industry in Italy from 2013 to 2017
- Key advertising effectiveness metrics used to evaluate programmatic display campaigns by publishers in Western Europe in 2016
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