Challenges of programmatic purchasing of advertising in Finland in 2015
Biggest challenges for programmatic purchasing of digital advertising in Finland in 2015
This statistic shows the results of a survey regarding the challenges of programmatic purchasing of digital advertising in Finland in 2015. According to the survey, 33 percent of the respondents claimed that a challenge for programmatic purchasing is ad fraud.
Biggest challenges for programmatic purchasing of digital advertising in Finland in 2015
Loading statistic...
| Share of respondents | |
|---|---|
| The quality of the advertisement space or location | 52% |
| Lack of transparency | 44% |
| Ad viewability | 38% |
| Ad fraud | 33% |
| Data capitalization | 29% |
| Lack of know-how in own organization | 25% |
| Insufficient reporting | 18% |
| Leading a partner network | 6% |
| Too few medias involved | 3% |
| Something else* | 1% |
| Can't say | 9% |
Source
More information
Statistics on "Programmatic advertising in the United Kingdom (UK)"
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Digital display ad sales in the United Kingdom (UK) 2014, by sales method and ad type
- Digital advertising inventory in Australia 2015, by source & format
- Sales methods for digital display advertising in the United Kingdom (UK) 2013-2015
- Italy: market share of digital display programmatic advertising industry 2015
- Italy: digital programmatic advertising market 2017, by type
- Percentage growth of programmatic video revenue in the Nordics 2017
- Programmatic purchasing of advertising in Finland in December 2015
- Italy: digital display advertising market 2015
- Italy: use of data management platforms among advertisers 2018
- Ad effectiveness metrics used for programmatic in Western Europe 2016
- Advertising effectiveness metrics used for programmatic by publishers in Europe 2016
- Ad types bought programmatically by U.S. marketing professionals 2014
- Advertising effectiveness metrics used for programmatic by agencies in Europe 2016
- Programmatic share in digital ad spend in the U.S. 2016
- Italy: yoy percentage change in digital advertising companies turnover 2015-2017
- Italy: display programmatic advertising market share 2013-2017
- Italy: relationship between media agencies and advertisers 2018
- Ad effectiveness metrics used for programmatic in Southern Europe 2016
- eCPM of programmatic traded display ads in the Netherlands 2012-2016, by format
- Worldwide programmatic market share 2017
Statistics on "Programmatic advertising in the United Kingdom (UK)"
Related topics
About Statista
