Biggest challenges for programmatic purchasing of digital advertising in Finland in 2015

Challenges of programmatic purchasing of advertising in Finland in 2015 This statistic shows the results of a survey regarding the challenges of programmatic purchasing of digital advertising in Finland in 2015. According to the survey, 33 percent of the respondents claimed that a challenge for programmatic purchasing is ad fraud.
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Share of respondents
The quality of the advertisement space or location52%
Lack of transparency44%
Ad viewability38%
Ad fraud33%
Data capitalization29%
Lack of know-how in own organization25%
Insufficient reporting18%
Leading a partner network6%
Too few medias involved3%
Something else*1%
Can't say9%
Share of respondents
The quality of the advertisement space or location52%
Lack of transparency44%
Ad viewability38%
Ad fraud33%
Data capitalization29%
Lack of know-how in own organization25%
Insufficient reporting18%
Leading a partner network6%
Too few medias involved3%
Something else*1%
Can't say9%
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Description Source More information
This statistic shows the results of a survey regarding the challenges of programmatic purchasing of digital advertising in Finland in 2015. According to the survey, 33 percent of the respondents claimed that a challenge for programmatic purchasing is ad fraud.
Show more
Release date
February 2016
Region
Finland
Survey time period
December 2015
Number of respondents
95 respondents
Special properties
companies
Method of interview
Questionnaire
Supplementary notes
* The response something else included too small resources or stiff media agency.

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