Challenges of programmatic purchasing of advertising in Finland in 2015
Biggest challenges for programmatic purchasing of digital advertising in Finland in 2015
by Statista Research Department,
last edited
Feb 15, 2016
This statistic shows the results of a survey regarding the challenges of programmatic purchasing of digital advertising in Finland in 2015. According to the survey, 33 percent of the respondents claimed that a challenge for programmatic purchasing is ad fraud.
Biggest challenges for programmatic purchasing of digital advertising in Finland in 2015
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| Share of respondents | |
|---|---|
| The quality of the advertisement space or location | 52% |
| Lack of transparency | 44% |
| Ad viewability | 38% |
| Ad fraud | 33% |
| Data capitalization | 29% |
| Lack of know-how in own organization | 25% |
| Insufficient reporting | 18% |
| Leading a partner network | 6% |
| Too few medias involved | 3% |
| Something else* | 1% |
| Can't say | 9% |
| Share of respondents | |
|---|---|
| The quality of the advertisement space or location | 52% |
| Lack of transparency | 44% |
| Ad viewability | 38% |
| Ad fraud | 33% |
| Data capitalization | 29% |
| Lack of know-how in own organization | 25% |
| Insufficient reporting | 18% |
| Leading a partner network | 6% |
| Too few medias involved | 3% |
| Something else* | 1% |
| Can't say | 9% |
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by Statista Research Department,
last edited
Feb 15, 2016
This statistic shows the results of a survey regarding the challenges of programmatic purchasing of digital advertising in Finland in 2015. According to the survey, 33 percent of the respondents claimed that a challenge for programmatic purchasing is ad fraud.
- Show sources information
- Show publisher information
- Release date
- February 2016
- Region
- Finland
- Survey time period
- December 2015
- Number of respondents
- 95 respondents
- Special properties
- companies
- Method of interview
- Questionnaire
- Supplementary notes
- * The response something else included too small resources or stiff media agency.
Source
- Show sources information
- Show publisher information
- Release date
- February 2016
More information
- Region
- Finland
- Survey time period
- December 2015
- Number of respondents
- 95 respondents
- Special properties
- companies
- Method of interview
- Questionnaire
- Supplementary notes
- * The response something else included too small resources or stiff media agency.
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Europe: programmatic display ad spend 2012-2017
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Share of digital advertising spending in the UK 2015 and 2019, by sales method
+Advertising & Marketing
Programmatic advertising buying in the United Kingdom (UK) 2017, by channel
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Statistics on "Programmatic advertising in the United Kingdom (UK)"
- Overview
The most important statistics
- Programmatic display advertising spending in Europe from 2012 to 2017 (in million euros)Europe: programmatic display ad spend 2012-2017
- Penetration rate of programmatic advertising in selected countries in Europe in 2017*Penetration of programmatic advertising in Europe 2017, by country
- Advertising expenditure on programmatic digital displays in the United Kingdom (UK) from 2013 to 2016 (in billion GBP)*Programmatic digital display ad spending in the United Kingdom (UK) 2013-2016
- Share of digital display ad sales sold programmatically in the United Kingdom (UK) from 2013 to 2017Programmatic share of digital display ad sales in the United Kingdom (UK) 2013-2017
- Share of digital advertising expenditure in the United Kingdom (UK) in 2015 and 2019, by sales methodShare of digital advertising spending in the UK 2015 and 2019, by sales method
- Automated trading by format
The most important statistics
- Expenditure on programmatic digital display advertising in the United Kingdom (UK) from 2013 to 2016, by device (in million GBP)*Programmatic digital display ad spending in the UK 2013-2016, by device
- Share of programmatic advertising expenditure in the United Kingdom (UK) in 2015, by formatShare of programmatic advertising spending in the UK 2015, by format
- Advertising expenditure on programmatic digital display ads on desktops and laptops in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*Desktop: programmatic digital display ad spending in the UK 2013-2016
- Growth of programmatic digital display advertising expenditure on desktops and laptops in the United Kingdom (UK) from 2013 to 2016*Programmatic desktop digital display ad spending growth in the UK 2013-2016
- Advertising expenditure on programmatic digital display ads on mobile phones and tablets in the United Kingdom (UK) from 2013 to 2016 (in million GBP)*Mobile programmatic digital display ad spending in the UK 2013-2016
- Growth of mobile programmatic digital display advertising expenditure in the United Kingdom (UK) from 2013 to 2016*Mobile programmatic digital display ad spending growth in the UK 2013-2016
- Marketer and publisher behavior
The most important statistics
- Share of marketers buying programmatic advertising in the United Kingdom (UK) in 2017, by channelProgrammatic advertising buying in the United Kingdom (UK) 2017, by channel
- Investment in programmatic advertising by share of budget in the United Kingdom (UK) in 2016Programmatic advertising investment in the UK 2016, by share of budget
- Planned distribution of direct and programmatic advertising impression sales by publishers in the United Kingdom (UK) as of May 2016Planned distribution of ad impression sales by publishers in the UK 2016
- Experience of publishing companies with header bidding in the United Kingdom (UK) in 2016Publisher experience with header bidding in the United Kingdom (UK) 2016
- Do you work with a header bidding container? Header bidding container usage by publishers in the United Kingdom (UK) 2016
- How many header bidding partners are you expecting to work with over the next 12 months?Publishers plans for header bidding partners in the United Kingdom (UK) 2016
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Digital display ad sales in the United Kingdom (UK) 2014, by sales method and ad type
- Digital advertising inventory in Australia 2015, by source & format
- Sales methods for digital display advertising in the United Kingdom (UK) 2013-2015
- Italy: market share of digital display programmatic advertising industry 2015
- Italy: digital programmatic advertising market 2017, by type
- Percentage growth of programmatic video revenue in the Nordics 2017
- Programmatic purchasing of advertising in Finland in December 2015
- Italy: digital display advertising market 2015
- Italy: use of data management platforms among advertisers 2018
- Ad effectiveness metrics used for programmatic in Western Europe 2016
- Advertising effectiveness metrics used for programmatic by publishers in Europe 2016
- Ad types bought programmatically by U.S. marketing professionals 2014
- Advertising effectiveness metrics used for programmatic by agencies in Europe 2016
- Programmatic share in digital ad spend in the U.S. 2016
- Italy: yoy percentage change in digital advertising companies turnover 2015-2017
- Italy: display programmatic advertising market share 2013-2017
- Italy: relationship between media agencies and advertisers 2018
- Ad effectiveness metrics used for programmatic in Southern Europe 2016
- eCPM of programmatic traded display ads in the Netherlands 2012-2016, by format
- Worldwide programmatic market share 2017
Studies
- Digital advertising in Latin America
- Programmatic advertising
- Digital advertising in Europe
- Digital advertising in North America
- Digital advertising in the U.S.
- Digital advertising in Canada
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- E-mail marketing in the United Kingdom (UK)
- Attitudes Towards Programmatic Advertising 2018
- Digital Advertising 2020
- Advertising in Turkey
- Advertising consumption and perception
- Ad blocking
- IAB Report on 2017 Digital Advertising Spend
Statistics on "Programmatic advertising in the United Kingdom (UK) - Overview"
- Europe: programmatic display ad spend 2012-2017
- Penetration of programmatic advertising in Europe 2017, by country
- Programmatic digital display ad spending in the United Kingdom (UK) 2013-2016
- Programmatic share of digital display ad sales in the United Kingdom (UK) 2013-2017
- Share of digital advertising spending in the UK 2015 and 2019, by sales method
Statistics on "Programmatic advertising in the United Kingdom (UK) - Automated trading by format"
- Programmatic digital display ad spending in the UK 2013-2016, by device
- Share of programmatic advertising spending in the UK 2015, by format
- Desktop: programmatic digital display ad spending in the UK 2013-2016
- Programmatic desktop digital display ad spending growth in the UK 2013-2016
- Mobile programmatic digital display ad spending in the UK 2013-2016
- Mobile programmatic digital display ad spending growth in the UK 2013-2016
Statistics on "Programmatic advertising in the United Kingdom (UK) - Marketer and publisher behavior"
- Programmatic advertising buying in the United Kingdom (UK) 2017, by channel
- Programmatic advertising investment in the UK 2016, by share of budget
- Planned distribution of ad impression sales by publishers in the UK 2016
- Publisher experience with header bidding in the United Kingdom (UK) 2016
- Header bidding container usage by publishers in the United Kingdom (UK) 2016
- Publishers plans for header bidding partners in the United Kingdom (UK) 2016
Further related statistics
- Digital display ad sales in the United Kingdom (UK) 2014, by sales method and ad type
- Digital advertising inventory in Australia 2015, by source & format
- Sales methods for digital display advertising in the United Kingdom (UK) 2013-2015
- Italy: market share of digital display programmatic advertising industry 2015
- Italy: digital programmatic advertising market 2017, by type
- Percentage growth of programmatic video revenue in the Nordics 2017
- Programmatic purchasing of advertising in Finland in December 2015
- Italy: digital display advertising market 2015
- Italy: use of data management platforms among advertisers 2018
- Ad effectiveness metrics used for programmatic in Western Europe 2016
- Advertising effectiveness metrics used for programmatic by publishers in Europe 2016
- Ad types bought programmatically by U.S. marketing professionals 2014
- Advertising effectiveness metrics used for programmatic by agencies in Europe 2016
- Programmatic share in digital ad spend in the U.S. 2016
- Italy: yoy percentage change in digital advertising companies turnover 2015-2017
- Italy: display programmatic advertising market share 2013-2017
- Italy: relationship between media agencies and advertisers 2018
- Ad effectiveness metrics used for programmatic in Southern Europe 2016
- eCPM of programmatic traded display ads in the Netherlands 2012-2016, by format
- Worldwide programmatic market share 2017
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