U.S. likelihood to continue with product subscriptions among Gen X consumers by category 2017

This statistic provides information on the likelihood of Generation X consumers to continue with product subscriptions in the United States as of February 2017, sorted by product category. According to the source, 85 percent of Generation X respondents reported being likely to continue with their personal grooming product subscription.

Share of Generation X consumers likely to continue with their product subscription in the United States as of February 2017, by product category

Characteristic	Share of respondents
Office supplies	94%
Personal health	90%
Themed gift boxes	87%
Food and non-alcoholic drink items	87%
Pet supplies	86%
Personal grooming	85%
Household items	82%
Medical items	81%
Clothing items	80%
Alcohol	75%

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Release date

March 2017

More information

Region

United States

Survey time period

January and February 2017

Number of respondents

21-55*

Age group

18 years and older

Special properties

Consumers, who subscribe to items.

Method of interview

Online survey

Supplementary notes

* The source adds the following information: "Low base size; use caution when interpreting results."
This question was phrased by the source as follows: "How likely are you to continue subscribing to each of the following in 2017?"

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