Loyalty towards cosmetic products among women in the United Kingdom (UK) 2017

This statistic shows the results of a 2017 survey in which female respondents from the United Kingdom (UK) were asked if they normally buy the same decorative cosmetic products, such as foundation, lipstick and mascara. The majority of respondents (75 percent) said they mostly purchase the same cosmetic products, while 14 percent always do. Only 11 percent of those surveyed consistently change the products they buy.

Do you normally buy the same decorative cosmetics (foundation, lipstick, mascara etc.) products?

Share of respondents
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Source

Release date

June 2017

Region

United Kingdom

Survey time period

May 16-22, 2017

Number of respondents

1,310 respondents

Age group

18 years and older

Special properties

English speaking female population; those who buy deocrative cosmetics

Method of interview

Online survey

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