Loyalty towards cosmetic products among women in the United Kingdom (UK) 2017
This statistic shows the results of a 2017 survey in which female respondents from the United Kingdom (UK) were asked if they normally buy the same decorative cosmetic products, such as foundation, lipstick and mascara. The majority of respondents (75 percent) said they mostly purchase the same cosmetic products, while 14 percent always do. Only 11 percent of those surveyed consistently change the products they buy.