Facial cleaners: importance of brands for female users in the UK 2017
This statistic shows the results of a 2017 survey in which female respondents in the United Kingdom (UK) were asked about how important brands are to them when purchasing facial cleanser products, such as makeup remover. Among those surveyed, 26 percent said they only consider buying face cleansing products from brands that they trust. In contrast, 6 percent of respondents claimed that brands do not matter to them when it comes to purchasing such products.