Most popular U.S. Amazon visit reasons 2017, by membership status

This statistic provides a ranking of the most popular reasons to visit Amazon, according to Amazon shoppers in the United States. During the October 2017 survey, 49 percent of responding Amazon Prime members stated that they typically visited Amazon in order to browse for new deals and daily discounts.

Which of the following describes the reason you typically go to Amazon?

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Release date

January 2018


United States

Survey time period

October 2017

Number of respondents

1,576 respondents

Age group

18 years and older

Special properties

65% of respondents were Prime members, the other 35% regular Amazon customers

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