Worldwide Amazon online retail sales market share 2016-2019

This statistic presents the global retail e-commerce market share of Amazon from 2016 to 2019. In 2019, the online retail platform is projected to account for 13.7 percent of worldwide retail e-commerce sales. In the United States, Amazon is expected to account for over half of the local e-commerce market.

Global retail e-commerce market share of Amazon from 2016 to 2019

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Release date

January 2019


United States

Survey time period

2016 to 2018

Supplementary notes

Includes products ordered using or international Amazon platforms (browser or app), regardless of the method of payment or fulfillment; excludes travel and event tickets, Amazon Web Services (AWS) sales, advertising services and credit card agreements

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Statistics on "Amazon"

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