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Sporting goods brands ranked by brand awareness* amongst US consumers 2014

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Top 50 sporting goods brands ranked by brand-awareness in the U.S. 2014 The statistic shows the brand awareness for the top 50 brands amongst U.S. Americans. The recognition rate for 'Under Armour' lies at 67%.
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Description Source More information
The statistic shows the brand awareness for the top 50 brands amongst U.S. Americans. The recognition rate for 'Under Armour' lies at 67%.
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Release date
June 2014
Region
United States
Survey time period
March - April 2014
Number of respondents
4,201 respondents
Age group
13 years and older
Special properties
Consumers who have purchased athletic footwear or apparel in the last year
Method of interview
Online panel
Supplementary notes
* Consumers were asked to recognize brands from a list, and also had the opportunity to mention specific brands in an unaided awareness section of the survey.

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