According to a survey held in the United States in March 2020, just nine percent of respondents had a subscription to HBO Now or HBO Go. Meanwhile, 58 percent had heard of the service but never subscribed to it.
Share of adults with a HBO Now/HBO Go subscription in the United States as of March 2020
This question was phrased by the source as follows: Which option best describes your familiarity with each of the following Tv and movie streaming subscription services? HBO Now/HBO Go
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Morning Consult. (March 31, 2020). Share of adults with a HBO Now/HBO Go subscription in the United States as of March 2020 [Graph]. In Statista. Retrieved May 19, 2022, from https://www.statista.com/statistics/742133/hbo-now-subscription-adults-usa/
Morning Consult. "Share of adults with a HBO Now/HBO Go subscription in the United States as of March 2020." Chart. March 31, 2020. Statista. Accessed May 19, 2022. https://www.statista.com/statistics/742133/hbo-now-subscription-adults-usa/
Morning Consult. (2020). Share of adults with a HBO Now/HBO Go subscription in the United States as of March 2020. Statista. Statista Inc.. Accessed: May 19, 2022. https://www.statista.com/statistics/742133/hbo-now-subscription-adults-usa/
Morning Consult. "Share of Adults with a Hbo Now/Hbo Go Subscription in The United States as of March 2020." Statista, Statista Inc., 31 Mar 2020, https://www.statista.com/statistics/742133/hbo-now-subscription-adults-usa/
Morning Consult, Share of adults with a HBO Now/HBO Go subscription in the United States as of March 2020 Statista, https://www.statista.com/statistics/742133/hbo-now-subscription-adults-usa/ (last visited May 19, 2022)
