Reasons U.S. consumers shop for cosmetics at selected retailers in 2016

This statistic shows the reasons consumers in the United States shop at Amazon and Walmart for health and beauty aids (HBA) as of November 2016. During the survey, the most common reason reported for shopping at both retailers was price, with 90.4 percent of Walmart customers and 79.3 percent of Amazon customers citing it as a reason for shopping at their respective retailer.

Reasons consumers shop at Amazon and Walmart for health and beauty aids (HBA) in the United States as of November 2016

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Release date

August 2017


United States

Survey time period

November 2016

Number of respondents

Amazon customers: 246; Walmart customers: 1,975

Supplementary notes

The source does not provide information regarding the method of survey.
Multiple answers were possible.

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