Sales share of products with product claims in the U.S. 2017

Sales distribution of products with transparency claims in the United States 2017

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Release date

September 2017

Region

United States

Survey time period

52 weeks ending July 1, 2017

Supplementary notes

* Transparency claims include: free from artificial ingredients, clean label, sustainable, organic, fewer than five ingredients; local.
Includes UPC and non-UPC items.
The source adds the following information: "Transparent items are not mutually exclusive (e.g. organic items with fewer than 5 ingredients would be counted in both areas)."

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