U.S. consumers influenced by social media ads to purchase products in 2017, by age

This statistic presents the share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by age group. According to the findings, 49 percent of consumers aged between 18 and 29 years said they had purchased products after viewing an ad on social media.

Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by age group

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Source

Release date

September 2017

Region

United States

Survey time period

August 24 to September 8, 2017

Number of respondents

4,402 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Question: Have you ever purchased a product or service after seeing an ad on any of the following? [Social media (i.e. Facebook, Twitter, Instagram, etc.)]

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