Around 214 million TV set units were sold worldwide in 2018, and this figure was forecast to remain steady in 2019. In terms of global distribution, Asia was expected to maintain its position as the leading seller of TV sets in 2019, with an estimated sales volume of 83 million units.
Global TV shipments are controlled by Asia-based vendors
The global TV market has been dominated by a handful of major brands for years. While South Korean frontrunners Samsung and LG Electronics continue to take the lead in terms of TV unit shipments, they face growing pressure from Chinese competitors. Shipments of Samsung TVs amounted to 10.41 million units in the third quarter of 2019, and although Chinese electronics companies like Xiaomi and Hisense have not yet reached the five-million-unit shipment mark, they are well underway.
Global TV set unit sales in 2018 and 2019, by region
(in millions)
Characteristic
Asia
North America
Europe
LATAM
Middle East / Africa
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
GfK, & gfu, & Statista. (April 27, 2019). Global TV set unit sales in 2018 and 2019, by region (in millions) [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/760287/global-tv-set-unit-sales-by-region/
GfK, und gfu, und Statista. "Global TV set unit sales in 2018 and 2019, by region (in millions)." Chart. April 27, 2019. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/760287/global-tv-set-unit-sales-by-region/
GfK, gfu, Statista. (2019). Global TV set unit sales in 2018 and 2019, by region (in millions). Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/760287/global-tv-set-unit-sales-by-region/
GfK, and gfu, and Statista. "Global Tv Set Unit Sales in 2018 and 2019, by Region (in Millions)." Statista, Statista Inc., 27 Apr 2019, https://www.statista.com/statistics/760287/global-tv-set-unit-sales-by-region/
GfK & gfu & Statista, Global TV set unit sales in 2018 and 2019, by region (in millions) Statista, https://www.statista.com/statistics/760287/global-tv-set-unit-sales-by-region/ (last visited July 27, 2024)
Global TV set unit sales in 2018 and 2019, by region (in millions) [Graph], GfK, & gfu, & Statista, April 27, 2019. [Online]. Available: https://www.statista.com/statistics/760287/global-tv-set-unit-sales-by-region/