TV average selling price worldwide by region 2018

The worldwide average selling price (ASP) for TV sets amounted to 561 U.S. dollars in 2018. That year, Western Europe was the region with the highest average selling price of 712 U.S. dollars, whereas China saw the lowest figure at an ASP of around 446 U.S. dollars per television set.

TV selling prices in China

Despite the fact that China had the lowest average selling price among the eight regions covered in the 2018 statistic, the country continues to sport high average screen sizes. Looking at the growth rates of television sales in 2018, the highest year-on-year change was registered for devices priced at or under 2,000 yuan. This affordability of TV sets stems in part from the country’s leading position as manufacturer of TV displays, which are mass-produced at comparatively low production costs.

TV prices fall, while screen sizes increase

The average selling price for TV sets has been decreasing for years. As a result of the huge increase in manufacturing capacity in powerhouses like Asia, the oversupply of televisions has led brands to sell their devices at lower prices. That this downward trend has come at a high cost for the industry can be observed in the global decline of sales revenue in recent years. For the consumers, on the other hand, this development means high-quality TV at a fraction of the former price: 50-60-inch 4K TVs, for example, saw a price drop of over 80 percent worldwide between 2012 and 2017.

TV average selling price (ASP) worldwide in 2018, by region

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Release date

June 2018



Survey time period


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