Reasons to like advertising in Chile 2016

The statistic presents the reasons to like advertising in Chile as of November 2016. During a survey, 57.8 percent of respondents stated they liked short and precise ads, while 52.3 percent said they appreciated funny ones.

Reasons to like advertising in Chile in 2016

Characteristic	Share of respondents
Short and precise	57.8%
Funny	52.3%
Original	46.7%
Entertaining	38.1%
Emotional	30.2%
Simple	26.1%
Conceivable	24.8%
Credible	22%
Daring	21.5%
One could say that it was not an ad	15.3%

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Release date

March 2017

More information

Region

North America, Chile

Survey time period

November 10 to 30, 2016

Number of respondents

685 respondents

Age group

18 years and older

Special properties

respondents with internet access

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.
The source states that 78 percent of respondents to the survey came from the Santiago Metropolitan Region and for this reason the results are not representative for the whole country.

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