Preferred moments for researching information online on planned purchases France 2015

Breakdown of consumers searching on the internet for information on their purchases in France in 2015, by time of research in relation to time of purchase *

Preferred moments for researching information online on planned purchases France 2015 This statistic shows the distribution of consumers who search the Internet for information about their purchases in France in 2015, at the time of the search. More than 35% of respondents did their research just before the purchase, without going into the store.
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Breakdown of consumers searching on the internet for information on their purchases in France in 2015, by time of research in relation to time of purchase *

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Share of respondents
Very early in the purchase, a little exploratory way to know and get an opinion on the offer46%
Just before the purchase only, without going into the store, for some information because you have an idea in general already quite precise of what you are looking for36%
After going into the store, to check specific information on the product / obtain additional opinions18%
Share of respondents
Very early in the purchase, a little exploratory way to know and get an opinion on the offer46%
Just before the purchase only, without going into the store, for some information because you have an idea in general already quite precise of what you are looking for36%
After going into the store, to check specific information on the product / obtain additional opinions18%
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This statistic shows the distribution of consumers who search the Internet for information about their purchases in France in 2015, at the time of the search. More than 35% of respondents did their research just before the purchase, without going into the store.
Show more
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