Number of internet users in the United States 2023

As of January 2023, around 311 million people in the United States accessed the internet, making it one of the largest online markets worldwide. The country currently ranks third after China and India regarding online audience size.

Internet usage in the United States

The digital population in the United States has constantly increased in recent years. Among the most common reasons is the growing accessibility of broadband internet. A big part of country's digital audience accesses the web via mobile phones. In 2022, the country saw an estimated 85 percent mobile internet user penetration. According to a 2022 survey, nearly 50 percent of U.S. women and 46 percent of men said it is important to them to have mobile internet access anywhere, at any time. Another 45 percent of respondents could not imagine their everyday life without the internet. Google and YouTube are the most visited websites in the country, while music, food, and drinks were the most discussed online topics.

Internet usage demographics in the United States

While some users can no longer imagine their life without the internet, others do not use it at all. According to 2021 data, 25 percent of U.S. adults 65 and older reported not using the internet. Despite this, online usage was strong across other age groups, especially young adults aged 18 to 49. This age group also reported the highest percentage of smartphone usage in the country as of 2022. Due to a persistent lack of connectivity in rural areas, more online users were based in urban areas of the U.S. than in the countryside.