Impact of negative opinions on the Internet on the purchase decision in France 2014

Impact of negative online reviews on the purchase decision of the French in 2014*

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Release date

December 2014

Region

France

Survey time period

December 2-3, 2014

Number of respondents

1,003 respondents

Age group

18 years old and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The source formulated the question as follows: "You want to buy a product from a brand (store, sales site ...) that you do not know. If you find negative opinions on the Internet about this sign, which solution do you prefer? "

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