Impact of negative opinions on the Internet on the purchase decision in France 2014

This statistic shows the impact of the negative opinions on the Internet on the French purchasing decision in 2014. That year, more than a quarter of respondents said they went to a store to get a clear idea the discovery of negative opinions on the sign on the Internet.

Impact of negative online reviews on the purchase decision of the French in 2014*

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Release date

December 2014



Survey time period

December 2-3, 2014

Number of respondents

1,003 respondents

Age group

18 years old and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* The source formulated the question as follows: "You want to buy a product from a brand (store, sales site ...) that you do not know. If you find negative opinions on the Internet about this sign, which solution do you prefer? "

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