This statistic shows the impact of the negative opinions on the Internet on the French purchasing decision in 2014. That year, more than a quarter of respondents said they went to a store to get a clear idea the discovery of negative opinions on the sign on the Internet.
Impact of negative online reviews on the purchase decision of the French in 2014*
* The source formulated the question as follows: "You want to buy a product from a brand (store, sales site ...) that you do not know. If you find negative opinions on the Internet about this sign, which solution do you prefer? "
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IFOP, & Reputation VIP. (December 1, 2014). Impact of negative online reviews on the purchase decision of the French in 2014* [Graph]. In Statista. Retrieved December 10, 2024, from https://www.statista.com/statistics/767185/impact-view-negative-internet-sure-decision-purchase-la-france/
IFOP, und Reputation VIP. "Impact of negative online reviews on the purchase decision of the French in 2014*." Chart. December 1, 2014. Statista. Accessed December 10, 2024. https://www.statista.com/statistics/767185/impact-view-negative-internet-sure-decision-purchase-la-france/
IFOP, Reputation VIP. (2014). Impact of negative online reviews on the purchase decision of the French in 2014*. Statista. Statista Inc.. Accessed: December 10, 2024. https://www.statista.com/statistics/767185/impact-view-negative-internet-sure-decision-purchase-la-france/
IFOP, and Reputation VIP. "Impact of Negative Online Reviews on The Purchase Decision of The French in 2014*." Statista, Statista Inc., 1 Dec 2014, https://www.statista.com/statistics/767185/impact-view-negative-internet-sure-decision-purchase-la-france/
IFOP & Reputation VIP, Impact of negative online reviews on the purchase decision of the French in 2014* Statista, https://www.statista.com/statistics/767185/impact-view-negative-internet-sure-decision-purchase-la-france/ (last visited December 10, 2024)
Impact of negative online reviews on the purchase decision of the French in 2014* [Graph], IFOP, & Reputation VIP, December 1, 2014. [Online]. Available: https://www.statista.com/statistics/767185/impact-view-negative-internet-sure-decision-purchase-la-france/