Textiles: influence of composition on purchase France 2015

This graph illustrates the importance of the composition of clothing and fashion accessories for the French in 2015. Nearly 40 percent of respondents were paying close attention to the composition of their clothing, which could play a decisive role in their act of purchase.

When you buy a garment or fashion accessory, how much attention do you pay to the composition indicated on the label?*

Characteristic	Share of respondents
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Release date

January 2016

More information

Region

France

Survey time period

December 18-21, 2015

Number of respondents

1,009 respondents

Age group

16 years old and over

Method of interview

Online survey

Supplementary notes

* The question was formulated by the source as follows:

"When you buy a garment or a fashion accessory, how much attention do you have on the following items on the label?
Composition (cotton, polyester, silk, linen ...) / conditions of maintenance / provenance (the "made in")

Possible answers:
- I'm here attentive and it is often decisive in my act of purchase
- I am attentive enough and it is sometimes decisive in my act of purchase
- I am attentive and it is seldom decisive in my act of purchase
- I am not at all attentive and it is never determinant in my act of purchase "

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French

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