Criteria for choosing luxury brands according to European consumers 2013

This statistic presents the main selection criteria of the German, English, Spanish, French and Italian in terms of luxury brands in 2013. For more than 35 percent of the respondents, the brand's values ​​were the main criteria in order to choose between several luxury brands.

What criteria do you consider when choosing between multiple luxury brands?*

Share of respondents
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Sources

Release date

November 2013

Region

France, Germany, Italy, Spain, United Kingdom

Survey time period

autumn 2013

Number of respondents

900 respondents

Special properties

people with a monthly income over 2,000 euros who bought a luxury product in the six months preceding the survey

Method of interview

Online survey

Supplementary notes

* The source gives no information regarding the initial formulation used during the survey. The wording used here may therefore differ slightly from that used in the survey.

The source does not indicate the age of respondents.

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Statistics on "LVMH"

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