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How much do each of the following factors influence your in-store purchase decisions?

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Consumables: influence on in-store purchase decisions in the United Kingdom (UK) 2013 This survey shows the factors influencing consumers' purchasing decisions when buying consumables in-store in the United Kingdom (UK), according to a survey conducted in the first half of 2013. Product selection ranked as the second highest influencing factor for consumers when making purchase decisions, with a 4.1 out of 5 rating.
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Description Source More information
This survey shows the factors influencing consumers' purchasing decisions when buying consumables in-store in the United Kingdom (UK), according to a survey conducted in the first half of 2013. Product selection ranked as the second highest influencing factor for consumers when making purchase decisions, with a 4.1 out of 5 rating.
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Release date
November 2013
Region
United Kingdom
Survey time period
H1 2013
Number of respondents
499*
Age group
18 years and older
Special properties
Online quantitative and qualitative interviews
Method of interview
Online interview
Supplementary notes
* Respondents covered a representative spread of ages (18 to over 65), incomes (less than 15,000 GBP to over 135,000 GBP) and education levels (no qualifications to advanced degrees).
Results are for purchases of consumables. According to the source consumerables purchases tend to be more urgent than speciality products. They include groceries and health and beauty products.

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