In 2018, digital advertising made up 21 percent of total advertising spend in Indonesia. By 2020, the share of ad spend made up by digital advertising was forecasted to increase to 27.8 percent, making it the second largest share of total advertising spending after television.
Digital advertising expenditure as share of total advertising expenditure in Indonesia in 2018, with a forecast for 2019 and 2020
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Dentsu Aegis Network. (February 1, 2019). Digital advertising expenditure as share of total advertising expenditure in Indonesia in 2018, with a forecast for 2019 and 2020 [Graph]. In Statista. Retrieved May 25, 2020, from https://www.statista.com/statistics/771575/digital-ad-spending-share-of-total-media-ad-spending-indonesia/
Dentsu Aegis Network. "Digital advertising expenditure as share of total advertising expenditure in Indonesia in 2018, with a forecast for 2019 and 2020." Chart. February 1, 2019. Statista. Accessed May 25, 2020. https://www.statista.com/statistics/771575/digital-ad-spending-share-of-total-media-ad-spending-indonesia/
Dentsu Aegis Network. (2019). Digital advertising expenditure as share of total advertising expenditure in Indonesia in 2018, with a forecast for 2019 and 2020. Statista. Statista Inc.. Accessed: May 25, 2020. https://www.statista.com/statistics/771575/digital-ad-spending-share-of-total-media-ad-spending-indonesia/
Dentsu Aegis Network. "Digital Advertising Expenditure as Share of Total Advertising Expenditure in Indonesia in 2018, with a Forecast for 2019 and 2020." Statista, Statista Inc., 1 Feb 2019, https://www.statista.com/statistics/771575/digital-ad-spending-share-of-total-media-ad-spending-indonesia/
Dentsu Aegis Network, Digital advertising expenditure as share of total advertising expenditure in Indonesia in 2018, with a forecast for 2019 and 2020 Statista, https://www.statista.com/statistics/771575/digital-ad-spending-share-of-total-media-ad-spending-indonesia/ (last visited May 25, 2020)
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