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Banking in Latin America: social media follower ratio 2019, by country

As of July 2019, banks in Guatemala had an average of 30 unique Facebook followers for each Twitter follower. In Venezuela, banks' social media profiles had approximately twice as many Twitter followers than Facebook followers at that point in time. Furthermore, social media remain a relevant aspect of internet usage in Latin America as a whole.

Facebook-Twitter follower ratio of social media banking profiles in Latin America as of July 2019, by country

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Source

Release date

July 2019

Region

LAC

Survey time period

July 2019

Special properties

Based on number of unique followers

Supplementary notes

The source does not provide an exact date for data collection.

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