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Banking in Peru: social media follower ratio 2016-2019

The social media follower ratio of banks' profiles on Facebook and Twitter in Peru has been increasing recently. In July 2019, the Facebook-Twitter follower ratio amounted to eight, up from a ratio of seven recorded in July 2016. That means that banks' social media profiles in Peru had approximately eight times more Facebook followers than Twitter followers in 2019. Furthermore, that is the same ratio observed in Costa Rica and Mexico lately.

Facebook-Twitter follower ratio of social media banking profiles in Peru from July 2016 to July 2019

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Source

Release date

July 2019

Region

Peru

Survey time period

July 2016 to July 2019

Special properties

Based on number of unique followers

Supplementary notes

Data prior to 2019 were retrieved from the source's earlier releases.
The source does not provide an exact date for data collection.

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