Banking in Mexico: social media follower ratio 2016-2019

The social media follower ratio of banks' profiles on Facebook and Twitter in Mexico has been increasing throughout the years. In July 2019, banks' social media profiles in Mexico had approximately eight times more Facebook followers than Twitter followers, up from five Facebook followers for every Twitter follower in July 2016. Moreover, social media remain a relevant aspect of internet usage in Latin America altogether.

Facebook-Twitter follower ratio of social media banking profiles in Mexico from July 2016 to July 2019

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Source

Release date

July 2019

Region

Mexico

Survey time period

July 2016 to July 2019

Special properties

Based on number of unique followers

Supplementary notes

Data prior to 2019 were retrieved from the source's earlier releases.
The source does not provide an exact date for data collection.

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