Reasons for using smartphones in a luxury store in France 2016

This statistic illustrates the reasons why the French used their smartphone in a luxury boutique in 2016. More than 30 percent of respondents checked the availability of a product in the store thanks to their smartphone.

Why do you use a smartphone in a luxury store?*

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Source

Release date

June 2016

Region

France

Survey time period

March to April 2016

Number of respondents

113 respondents

Age group

25-65 years

Special properties

Luxury goods buyers using a smartphone in-store; people who have bought at least two luxury goods (clothing / accessories and jewelery / watches) in the last two years and have an income of more than 100,000 euros per year

Method of interview

Face-to-face interview, online survey

Supplementary notes

* The question was phrased by the source as follows: "En boutique, pourquoi avez-vous utilisé votre smartphone (si vous l’avez fait) ?"

The source gives no information about multiple response options.  

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