Latin America: most preferred types of digital marketing content 2019

During a 2019 survey, 62 percent of responding consumers from Colombia and Mexico stated they wanted to see videos of brands or businesses they supported. Second most preferred content type was social images with 47 percent, followed by social videos with 35 percent.

Digital marketing content types preferred by consumers in Colombia and Mexico in 2019

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Release date

November 2017


Colombia, Central and South America, Mexico

Survey time period

Q1 2019

Number of respondents


Method of interview

Online survey

Supplementary notes

* The survey was carried out among 3,010 respondents from the following countries: Colombia, France, Germany, Mexico, Spain, the United Kingdom, and the United States. The report does not provide a separate number for any of the countries. The source stated that the "sample was balanced by age and gender and representative of an employed adult online population."
Original question: "What kind of content do you want to see from a brand or business you support?"

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