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Italy: direct email marketing customer reaction 2017

Customer reaction to direct email marketing in Italy in 2017, by category

by Daniela Coppola, last edited Jul 16, 2019
Italy: direct email marketing customer reaction 2017 This statistic illustrates the customer reaction towards direct email marketing in Italy in 2017, broken down by business types. According to data provided by MailUp, only nine percent of emails were read by customers receiving emails from B2C companies, while the opening rate was 24 percent for B2B companies and 14 percent for mixed B2B and B2C businesses. In addition to that, click rate was under two percent in every reported kind of companies.
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Customer reaction to direct email marketing in Italy in 2017, by category

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