Customer reaction to direct email marketing in Italy 2019
This statistic illustrates the customer reaction towards direct email marketing in Italy in 2019, broken down by business types. According to data provided by MailUp, only 11.1 percent of emails were read by customers receiving emails from B2C companies, while the opening rate was 27.1 percent for B2B companies and 15.6 percent for mixed B2B and B2C businesses. In addition to that, click rate was under three percent in every reported kind of companies.
