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Customer reaction to direct email marketing in Italy 2019

This statistic illustrates the customer reaction towards direct email marketing in Italy in 2019, broken down by business types. According to data provided by MailUp, only 11.1 percent of emails were read by customers receiving emails from B2C companies, while the opening rate was 27.1 percent for B2B companies and 15.6 percent for mixed B2B and B2C businesses. In addition to that, click rate was under three percent in every reported kind of companies.

Customer reaction to direct email marketing in Italy in 2019, by category

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Source

In cooperation with
MailUp
Release date

March 2020

Region

Italy

Survey time period

2019

Supplementary notes

Data is based on 12 billions emails sent through MailUp platform.

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Statistics on "E-mail marketing "

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