Individuals who turn to magazines when they want to shop in the UK in 2017

This statistic displays the share of generational groups who turned to specialist magazines when they want to purchase goods in the United Kingdom (UK) in 2017. When asked where they first turn to when they want to buy something, four percent of Millennials stated that they turn to specialist magazines when they want to purchase something, whilst 2 percent of Gen X and Boomers stated that they used this method of purchasing goods.

Share of generational groups who first turn to specialist magazines when they want to purchase something in the United Kingdom (UK) in 2017

Share of respondents
Millennials4%
Gen X2%
Boomers2%
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Source

Release date

November 2017

Region

United Kingdom

Survey time period

2017

Number of respondents

2,500 respondents

Age group

16 years and older

Supplementary notes

Generations defined as:
Gen Z: 16-21 years Millennials: 22-35 years Gen X: 36-55 years Boomers: 56+ years
These age bands have been weighted to represent the UK population, as has gender (49% male, 51% female)

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