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Italy: CRM usage in 2016

Published by Statista Research Department, Nov 1, 2016
This statistic illustrates the usage of customer relationship management tools in Italian companies in 2016. According to survey results, only 12 percent of companies had a CRM system since over ten years, while 27 percent of them reported that a tool for CRM was available since more than five years. Lastly, CRM software was relatively new for 15 percent of businesses, having it since less than a year.

Since how long do you have a tool for customer relationship management?

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Release date

November 2016

Region

Italy

Survey time period

2016

Number of respondents

100 respondents

Special properties

Companies from North and Center Italy

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