Italy: CRM usage in 2016

This statistic illustrates the usage of customer relationship management tools in Italian companies in 2016. According to survey results, only 12 percent of companies had a CRM system since over ten years, while 27 percent of them reported that a tool for CRM was available since more than five years. Lastly, CRM software was relatively new for 15 percent of businesses, having it since less than a year.

Since how long do you have a tool for customer relationship management?

Share of respondents
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Source

Release date

November 2016

Region

Italy

Survey time period

2016

Number of respondents

100 respondents

Special properties

Companies from North and Center Italy

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