Reasons for customers to return to scandal-hit brands in Denmark 2017

This statistic displays the result of a survey showing the reasons for returning to scandal-hit brands in Denmark in 2017. During the survey period, 25 percent of respondents in Denmark stated that they had returned to a scandal-hit brand because their products or services had improved.

Thinking about when you went back to a brand following a scandal, what did it take for you to start using the brand again?

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Source

Release date

September 2017

Region

Denmark

Survey time period

May 31 to June 9, 2017

Number of respondents

2,034 respondents

Age group

18 years and older

Method of interview

Panel survey

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