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Reasons for customers to return to scandal-hit brands in Denmark 2017

Thinking about when you went back to a brand following a scandal, what did it take for you to start using the brand again?

by Julia Stoll, last edited Jun 11, 2018
Reasons for customers to return to scandal-hit brands in Denmark 2017 This statistic displays the result of a survey showing the reasons for returning to scandal-hit brands in Denmark in 2017. During the survey period, 25 percent of respondents in Denmark stated that they had returned to a scandal-hit brand because their products or services had improved.
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Thinking about when you went back to a brand following a scandal, what did it take for you to start using the brand again?

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