This statistic displays the result of a survey showing the reasons for returning to scandal-hit brands in Denmark in 2017. During the survey period, 25 percent of respondents in Denmark stated that they had returned to a scandal-hit brand because their products or services had improved.
Thinking about when you went back to a brand following a scandal, what did it take for you to start using the brand again?
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YouGov. (September 19, 2017). Thinking about when you went back to a brand following a scandal, what did it take for you to start using the brand again? [Graph]. In Statista. Retrieved May 10, 2024, from https://www.statista.com/statistics/791609/reasons-for-customers-to-return-to-scandal-hit-brands-in-denmark/
YouGov. "Thinking about when you went back to a brand following a scandal, what did it take for you to start using the brand again?." Chart. September 19, 2017. Statista. Accessed May 10, 2024. https://www.statista.com/statistics/791609/reasons-for-customers-to-return-to-scandal-hit-brands-in-denmark/
YouGov. (2017). Thinking about when you went back to a brand following a scandal, what did it take for you to start using the brand again?. Statista. Statista Inc.. Accessed: May 10, 2024. https://www.statista.com/statistics/791609/reasons-for-customers-to-return-to-scandal-hit-brands-in-denmark/
YouGov. "Thinking about When You Went Back to a Brand following a Scandal, What Did It Take for You to Start Using The Brand Again?." Statista, Statista Inc., 19 Sep 2017, https://www.statista.com/statistics/791609/reasons-for-customers-to-return-to-scandal-hit-brands-in-denmark/
YouGov, Thinking about when you went back to a brand following a scandal, what did it take for you to start using the brand again? Statista, https://www.statista.com/statistics/791609/reasons-for-customers-to-return-to-scandal-hit-brands-in-denmark/ (last visited May 10, 2024)
Thinking about when you went back to a brand following a scandal, what did it take for you to start using the brand again? [Graph], YouGov, September 19, 2017. [Online]. Available: https://www.statista.com/statistics/791609/reasons-for-customers-to-return-to-scandal-hit-brands-in-denmark/