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Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importance

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Mobile game developers strategies to expand their audience as of November 2017 This statistic presents the strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, ranked by level of importance. According to the results, 29 percent of developers placed app store promotion as their highest strategized priority in terms of expanding their audience base, while in comparison 57.4 percent ranked traditional display advertising as their lowest priority.
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Description Source More information
This statistic presents the strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, ranked by level of importance. According to the results, 29 percent of developers placed app store promotion as their highest strategized priority in terms of expanding their audience base, while in comparison 57.4 percent ranked traditional display advertising as their lowest priority.
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Release date
January 2018
Region
Worldwide
Survey time period
November 2017
Number of respondents
300 respondents
Special properties
mobile game developers
Method of interview
Online survey
Supplementary notes
Numbers may not add up to 100 percent due to rounding.
Strategies planned to be implemented over the next 12 months.

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