Mobile game developers strategies to expand their audience as of November 2017

This statistic presents the strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, ranked by level of importance. According to the results, 29 percent of developers placed app store promotion as their highest strategized priority in terms of expanding their audience base, while in comparison 57.4 percent ranked traditional display advertising as their lowest priority.

Strategies that mobile game developers worldwide plan to use to expand their audience base as of November 2017, by level of importance

PriorityHigh ImportanceMedium ImportanceLow Importance
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Sources

Release date

January 2018

Region

Worldwide

Survey time period

November 2017

Number of respondents

300 respondents

Special properties

mobile game developers

Method of interview

Online survey

Supplementary notes

Numbers may not add up to 100 percent due to rounding.
Strategies planned to be implemented over the next 12 months.

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Statistics on "Mobile app monetization"

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