Global iOS app retention rate Q3 2023

Published by Laura Ceci, Feb 5, 2024
During the third quarter of 2023, retention in iOS apps after one day was at 23.9 percent, while retention after 30 days was at 3.7 percent. iOS apps enjoyed an overall higher retention rate than apps on Android.

iOS app retention rates worldwide in 3rd quarter 2023

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Release date

January 2024

Region

Worldwide

Survey time period

Q3 2023

Special properties

iOS apps only

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