The number of OTT and TV services used by U.S. and Canadian adults peaked in the fourth quarter of 2022 at on average 11.5 services, but declined again by the end of 2023. Consumers used on average more paid services than freely available platforms. However, while the use of paid services, such as TVOD and SVOD, decreased during the past year, non-paid services increased in popularity, with consumers reducing their entertainment spending.
Average number of paid and non-paid TV and video services used by viewers in the United States and Canada from 4th quarter 2020 to 4th quarter 2023
Characteristic
Total
Paid services
Non-paid services
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TiVo. (February 28, 2024). Average number of paid and non-paid TV and video services used by viewers in the United States and Canada from 4th quarter 2020 to 4th quarter 2023 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/798106/number-streaming-services-used-pay-tv-subscriber/
TiVo. "Average number of paid and non-paid TV and video services used by viewers in the United States and Canada from 4th quarter 2020 to 4th quarter 2023." Chart. February 28, 2024. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/798106/number-streaming-services-used-pay-tv-subscriber/
TiVo. (2024). Average number of paid and non-paid TV and video services used by viewers in the United States and Canada from 4th quarter 2020 to 4th quarter 2023. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/798106/number-streaming-services-used-pay-tv-subscriber/
TiVo. "Average Number of Paid and Non-paid Tv and Video Services Used by Viewers in The United States and Canada from 4th Quarter 2020 to 4th Quarter 2023." Statista, Statista Inc., 28 Feb 2024, https://www.statista.com/statistics/798106/number-streaming-services-used-pay-tv-subscriber/
TiVo, Average number of paid and non-paid TV and video services used by viewers in the United States and Canada from 4th quarter 2020 to 4th quarter 2023 Statista, https://www.statista.com/statistics/798106/number-streaming-services-used-pay-tv-subscriber/ (last visited July 27, 2024)
Average number of paid and non-paid TV and video services used by viewers in the United States and Canada from 4th quarter 2020 to 4th quarter 2023 [Graph], TiVo, February 28, 2024. [Online]. Available: https://www.statista.com/statistics/798106/number-streaming-services-used-pay-tv-subscriber/
