A forecast conducted in April 2021 shows that the consumer spend on legacy pay TV will steadily decrease in the United States from 2020 to 2026, while the spend on new online TV and video subscriptions will increase. In 2016, Americans spent 108 billion U.S. dollars on legacy pay TV, and 11 billion U.S. dollars on new SVOD subscriptions. After ten years these figures are estimated to amount 70 billion and 93 billion U.S. dollars, respectively.
Consumer spending on pay TV and streaming video in the United States from 2016 to 2026
(in billion U.S. dollars)
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Statista. (July 8, 2021). Consumer spending on pay TV and streaming video in the United States from 2016 to 2026 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 27, 2022, from https://www.statista.com/statistics/1248850/consumer-spend-video-united-states/
Statista. "Consumer spending on pay TV and streaming video in the United States from 2016 to 2026 (in billion U.S. dollars)." Chart. July 8, 2021. Statista. Accessed June 27, 2022. https://www.statista.com/statistics/1248850/consumer-spend-video-united-states/
Statista. (2021). Consumer spending on pay TV and streaming video in the United States from 2016 to 2026 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 27, 2022. https://www.statista.com/statistics/1248850/consumer-spend-video-united-states/
Statista. "Consumer Spending on Pay Tv and Streaming Video in The United States from 2016 to 2026 (in Billion U.S. Dollars)." Statista, Statista Inc., 8 Jul 2021, https://www.statista.com/statistics/1248850/consumer-spend-video-united-states/
Statista, Consumer spending on pay TV and streaming video in the United States from 2016 to 2026 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1248850/consumer-spend-video-united-states/ (last visited June 27, 2022)