Consumer spend on pay TV and SVOD in the U.S. 2016-2026

Published by
Julia Stoll,
Nov 10, 2021
A forecast conducted in April 2021 shows that the consumer spend on legacy pay TV will steadily decrease in the United States from 2020 to 2026, while the spend on new online TV and video subscriptions will increase. In 2016, Americans spent 108 billion U.S. dollars on legacy pay TV, and 11 billion U.S. dollars on new SVOD subscriptions. After ten years these figures are estimated to amount 70 billion and 93 billion U.S. dollars, respectively.

Consumer spending on pay TV and streaming video in the United States from 2016 to 2026 (in billion U.S. dollars)

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Release date

July 2021

Region

United States

Survey time period

2016 to 2020

Special properties

legacy pay includes cable, satellite and managed IPTV; new includes SVOD and vMVPD; forecast data conducted in April 2021

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