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Pay TV providers ranked by the number of subscribers in the United States as of December 2016 (in millions)

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Number of subscribers in millions
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Complete Source Details
Tableau Software
About This Statistic

The statistic presents data on the leading pay TV providers in the United States with the largest number of subscribers as of December 2016. According to the data, DirecTV ranked second at the end of 2016, with 21.01 million pay TV subscribers. The leading pay TV provider in this timeframe with Comcast, which had over 22.5 million subscribers by the end of 2016. The Comcast Corporation generated revenue of over 80 billion U.S. dollars in 2016, marking an increase of over 100 percent on its revenue in 2010.


Pay TV subscribers in the U.S. - additional information

The number of pay TV subscribers worldwide is projected to pass the one billion mark by 2020, growing from around 920 million in 2014. This increase will have a direct impact in pay TV providers’ revenue, as global pay TV is expected to generate more than 307 billion U.S. dollars in revenues in 2020. As a developed and, according to specialists, nearly saturated market, it is no surprise North America is the most profitable region for pay TV providers. The estimated revenue of pay TV in the region was around 111.64 billion dollars in 2015. However, this figure is expected to decrease to around 98 billion by 2020. Regions such Asia Pacific and Latin America, on the other hand, are projected to significantly increase their revenue in the coming years.

Despite the growth of other regions, North America, led by the U.S., is forecast to continue to be the largest pay TV market in world. The U.S. is also home of the two largest pay TV providers in the world – the Philadelphia-based Comcast and the California-based DirecTV, recently acquired by the telecom giant AT&T. These two providers are also leaders in the competitive pay TV market in the U.S. in number of subscribers. AT&T’s acquisition of DirecTV in July of 2015 did not have a direct impact in the volume of subscriptions, as DirecTV has been able to maintain its number of subscribers fairly consistent throughout 2014 to 2016.

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