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Online sources that influence travel booking decisions in Europe 2017

This statistic shows the result of a 2017 survey that asked European travelers which online sources influence or inspire their decision making process when booking a trip. Overall, European travelers were mostly influenced by search engines and online travel agencies, at 58 percent and 56 percent respectively. For British travelers however, travel review sites were the most influential (68 percent), more so than online travel agencies (59 percent).

Which of the following online sources influence or inspire your decision making process in booking a trip?

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Release date

December 2017


France, Germany, United Kingdom

Survey time period

March 30 to April 7, 2017

Number of respondents


Method of interview

Online survey

Supplementary notes

* British: n=1001, Germany: n=1000, France: n=1002.

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Statistics on "Vacation travel behavior in Europe"

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