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Online sources that influence travel booking decisions in Europe 2017
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Online sources that influence travel booking decisions in Europe 2017
Which of the following online sources influence or inspire your decision making process in booking a trip?
by Jennifer Luty,
last edited
Mar 14, 2018
This statistic shows the result of a 2017 survey that asked European travelers which online sources influence or inspire their decision making process when booking a trip. Overall, European travelers were mostly influenced by search engines and online travel agencies, at 58 percent and 56 percent respectively. For British travelers however, travel review sites were the most influential (68 percent), more so than online travel agencies (59 percent).
Which of the following online sources influence or inspire your decision making process in booking a trip?
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| Total | British | Germany | France | |
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by Jennifer Luty,
last edited
Mar 14, 2018
This statistic shows the result of a 2017 survey that asked European travelers which online sources influence or inspire their decision making process when booking a trip. Overall, European travelers were mostly influenced by search engines and online travel agencies, at 58 percent and 56 percent respectively. For British travelers however, travel review sites were the most influential (68 percent), more so than online travel agencies (59 percent).
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- Release date
- December 2017
- Region
- France, Germany, United Kingdom
- Survey time period
- March 30 to April 7, 2017
- Number of respondents
- 3003*
- Method of interview
- Online survey
- Supplementary notes
- * British: n=1001, Germany: n=1000, France: n=1002.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- December 2017
More information
- Region
- France, Germany, United Kingdom
- Survey time period
- March 30 to April 7, 2017
- Number of respondents
- 3003*
- Method of interview
- Online survey
- Supplementary notes
- * British: n=1001, Germany: n=1000, France: n=1002.
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Statistics
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Studies
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- Travelport Annual Report 2018
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- Please indicate all of the resources you used when you planned your last trip?
- Which of the following social media sites influence or inspire your decision making process in booking a trip?
- Which of the following travel providers would you expect to get the best deal from?
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