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Online sources that influence travel booking decisions in Europe 2017
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Online sources that influence travel booking decisions in Europe 2017
Which of the following online sources influence or inspire your decision making process in booking a trip?
This statistic shows the result of a 2017 survey that asked European travelers which online sources influence or inspire their decision making process when booking a trip. Overall, European travelers were mostly influenced by search engines and online travel agencies, at 58 percent and 56 percent respectively. For British travelers however, travel review sites were the most influential (68 percent), more so than online travel agencies (59 percent).
Which of the following online sources influence or inspire your decision making process in booking a trip?
| Total | British | Germany | France | |
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| Total | British | Germany | France | |
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| - | - | - | - | - |
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This statistic shows the result of a 2017 survey that asked European travelers which online sources influence or inspire their decision making process when booking a trip. Overall, European travelers were mostly influenced by search engines and online travel agencies, at 58 percent and 56 percent respectively. For British travelers however, travel review sites were the most influential (68 percent), more so than online travel agencies (59 percent).
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- Release date
- December 2017
- Region
- France, Germany, United Kingdom
- Survey time period
- March 30 to April 7, 2017
- Number of respondents
- 3003*
- Method of interview
- Online survey
- Supplementary notes
- * British: n=1001, Germany: n=1000, France: n=1002.
Source
- Show sources information
- Show publisher information
- Release date
- December 2017
More information
- Region
- France, Germany, United Kingdom
- Survey time period
- March 30 to April 7, 2017
- Number of respondents
- 3003*
- Method of interview
- Online survey
- Supplementary notes
- * British: n=1001, Germany: n=1000, France: n=1002.
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Digital travel planning in the United Kingdom (UK)
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Key influences on travel decision making process of European travelers 2017
- Level of interest in young travel offers in Germany 2016
- Types of online sites used to plan solo travel among older generations U.S. 2014
- Usage of peer-to-peer travel booking sites in the UK in 2014
- Group size distribution of North American travel searches 2017
- Group size distribution of Latin American travel searches 2017
- Distribution of accommodation booking channels in 2015, by region
- Group size distribution of U.S. travel booking 2015
- Use of online tools for solo travel planning among older generations in the U.S. 2014
- Group size distribution of Asia-Pacific travel searches 2017
- Group size distribution of Middle Eastern and African travel searches 2017
- Online sources of inspiration for leisure travel in the U.S. as of May 2014
- Number of days Latin Americans searched for travel before trip departure 2017
- Expedia travel bookings in Germany 2014-2018
- Holiday booking websites used by Millennials and Baby Boomers in the UK 2017
- Travel products booked online in Indonesia 2017
- Travelers unlikely to change plans due to world events in the U.S. 2014, by age group
- Main sources of information used for travel to Iceland 2016, by market area
- Consideration time before traveling to Iceland 2016
- Adults in the U.S. planning to take a leisure trip in the next half year 2007 to 2014
Studies
- Digital travel planning in the United Kingdom (UK)
- Travelport Annual Report 2017
- Expedia, Inc. Annual Report 2016
- Travelport Annual Report 2016
- Expedia, Inc. Annual Report 2014
- Expedia, Inc. Annual Report 2015
- Sabre Corp. Annual Report 2016
- Amadeus IT Group S.A. Annual Report 2016
- Amadeus Annual Report 2014
- Amadeus Annual Report 2015
- Travelport Annual Report 2015
Statistics on "Digital travel planning in the United Kingdom (UK)"
- Revenue in the Online Travel Booking market in the United Kingdom from 2017 to 2023, (in billion U.S. dollars)
- Revenue in the Online Travel Booking market in the United Kingdom from 2017 to 2023, by category (in billion U.S. dollars)
- Online revenue in the Hotels market in the United Kingdom from 2017 to 2023, (in billion U.S. dollars)
- Number of users in the online Hotels market in the United Kingdom from 2017 to 2023
- Online revenue in the Flights market in the United Kingdom from 2017 to 2023, (in billion U.S. dollars)
- Number of users in the online Flights market in the United Kingdom from 2017 to 2023
- Leading online travel agency and travel metasearch sites based on traffic share in the United Kingdom (UK) in 3rd quarter 2018*
- Share of individuals using online services related to travel or travel related accommodation in Great Britain from 2007 to 2017
- Share of individuals who used online services related to travel arrangements in Great Britain in 2018, by age and gender*
- Purchasing travel arrangements (e.g. transport tickets, car hire) online in Great Britain from 2011 to 2018
- Purchasing holiday accommodation online in Great Britain from 2011 to 2018
- Share of individuals who purchased vacation accommodation online in Great Britain in 2018, by age and gender
- Share of individuals who used the internet to arrange accommodation and transport services from another private individual in Great Britain 2017, by type
- Methods used to book outbound holiday travel from the United Kingdom (UK) in 2018
- Methods of domestic holiday booking in the United Kingdom (UK) as of 2018
- Main online sources used to book travel on last trip by travelers in Europe in 2017
- Please indicate which resources you used to book travel online on your last trip?
- Sources of information used for inspiration and planning of main holiday travel planning in the United Kingdom (UK) in 2018
- Which of the following online sources influence or inspire your decision making process in booking a trip?
- Please indicate all of the resources you used when you planned your last trip?
- Which of the following social media sites influence or inspire your decision making process in booking a trip?
- Which of the following travel providers would you expect to get the best deal from?
- Does the following statement apply to you: "I check reviews and ratings before booking an accommodation online (e.g. on booking.com)"?
- Does the following statement apply to you: "I check reviews and ratings before booking an accommodation online (e.g. on booking.com)"?
- How often do you use online review sites when deciding where to go on holiday?
- How much do you agree with each of these statements about online review sites such as these?
- Devices used for booking holidays online in the United Kingdom (UK) from 2016 to 2018
- Distribution of domestic overnight trips booked online in Great Britain in 2016, by device
- Devices used for booking travel in Great Britain in 2017, by generation
- Average number of days in advance that online travel bookings are made in the United Kingdom (UK) in 2016, by device used*
- How often do you book travel package deals online instead of at a travel agency or a counter?
- How often do you book travel package deals online instead of at a travel agency or a counter?
- How often do you book accommodation online instead of at a travel agency or a counter?
- How often do you book accommodation online instead of at a travel agency or a counter?
- How often do you book flights online instead of at a travel agency or a counter?
- How often do you book flights online instead of at a travel agency or a counter?
- How often do you book rental cars online instead of at a travel agency or a counter?
- How often do you book rental cars online instead of at a travel agency or a counter?
- How often do you book activities at the place of your vacation (e.g. winery tour, etc.) online instead of at a travel agency or a counter?
- How often do you book activities at the place of your vacation (e.g. winery tour, etc.) online instead of at a travel agency or a counter?
- Key influences on the decision making process when booking travel in Europe 2017
- Level of interest in travel offers among young travelers in 2016, by organizer/ booking site
- Types of online sites used when planning and booking solo travel among older generations in the United States as of July 2014
- Likelihood of using peer-to-peer travel booking sites in the United Kingdom (UK) in 2014*
- Group size distribution of North American travel searches in Q2 2017*
- Group size distribution of Latin American travel searches in Q2 2017
- Distribution of accommodation booking channels, by region in 2015
- Group size distribution of U.S. travel booking in Q4 2015*
- Use of online tools for solo travel planning among older generations in the United States as of July 2014
- Group size distribution of the travel searches of Asia-Pacific travelers in Q2 2017*
- Group size distribution of Middle Eastern and African travel searches in Q2 2017*
- Which online sources typically inspire you to start thinking about your personal or leisure trips?
- Number of days Latin Americans searched for travel before trip departure in Q2 2017*
- Number of people in Germany who have booked a trip on Expedia.de at least once from 2014 to 2018 (in millions)
- Type of website Millennials and Baby Boomers booked their most recent holiday booked through in the United Kingdom (UK) in 2017*
- Which of these travel products have you booked online (website or app) in the past 12 months?
- Share of travelers unlikely to change plans due to world events in the United States as of December 2014, by age group
- From which of the following sources did you get information on Iceland when deciding on traveling to Iceland?
- How long is it since you first considered coming to Iceland?
- Share of United States adults planning to take at least one leisure trip in the next six months from April 2007 to April 2014
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