Annual investments in events in Italy 2007-2022
According to the most recent market data, the events industry spending in Italy was valued at 678 million euros in 2022, marking a 39.5 percent increase compared to the previous year. The market reached its peak back in 2008 with 1,300 million euros invested in events. In 2020 the industry was hit hard by the outbreak of the coronavirus pandemic, with the spending decreasing by more than 50 percent compared to 2019.