According to a survey from 2019, 21.6 percent of surveyed marketing managers in Sweden anticipated an increase of company's marketing budget in the coming year. Most of respondents expected an unchanged budget for their marketing department.
For this survey, most of the marketing managers, who were interviewed, worked for a business-to-business (B2B) company.
Will your total marketing budget increase or decrease in the coming year?
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Pyramid. (November 7, 2019). Will your total marketing budget increase or decrease in the coming year? [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/629184/budget-anticipation-of-marketing-managers-in-sweden/
Pyramid. "Will your total marketing budget increase or decrease in the coming year?." Chart. November 7, 2019. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/629184/budget-anticipation-of-marketing-managers-in-sweden/
Pyramid. (2019). Will your total marketing budget increase or decrease in the coming year?. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/629184/budget-anticipation-of-marketing-managers-in-sweden/
Pyramid. "Will Your Total Marketing Budget Increase or Decrease in The Coming Year?." Statista, Statista Inc., 7 Nov 2019, https://www.statista.com/statistics/629184/budget-anticipation-of-marketing-managers-in-sweden/
Pyramid, Will your total marketing budget increase or decrease in the coming year? Statista, https://www.statista.com/statistics/629184/budget-anticipation-of-marketing-managers-in-sweden/ (last visited July 27, 2024)
Will your total marketing budget increase or decrease in the coming year? [Graph], Pyramid, November 7, 2019. [Online]. Available: https://www.statista.com/statistics/629184/budget-anticipation-of-marketing-managers-in-sweden/