Influencer marketing spending in Italy 2020-2022

Published by
Michele Majidi,
Jan 6, 2023
Influencer marketing spending is on the rise in Italy, and was projected to amount to 294 million euros in 2022, marking an eight percent increase from the 2021 value of 272 million euros.

Influencer marketing spending in Italy from 2020 to 2022 (in million euros)

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Release date

October 2022

Region

Italy

Survey time period

2020 and 2021

Supplementary notes

** Forecast.
* Figure calculated by Statista based on data provided by an earlier report.

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